List of Cources








Digital Marketing Basics

Objectives

Digital Marketing is used for digital technology to carrying out marketing activities. Businesses across the world have woken up to this new tool available to them to reach out to more and more customers in number of online ways.

Digital Marketing Basics Topics:

  • Basics of advertising
  • What is Digital Media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
  • Types of Websites and CMS Tools

Wordpress

Objectives

In this course, you will learn how to build your own website or blog. The detail about ‘How a website or blog works in any businesses.

Wordpress Topics:

  • How to install and handle Wordpress from admin panel
  • How to create pages and posts
  • How to install various types of Plugins
  • Use of Wordpress in Ecommerce
  • How and where to put tracking codes to analyse your website.
We are sure that you will build best your Wordpress website or blog after this topic.

SEO (Search Engine Optimization)

Objectives

We all heard about SEO when we get the idea to learn digital marketing. SEO stands for ‘Search Engine Optimization’.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

There are two parts of SEO :

  • On page SEO
  • Off page SEO

On Page SEO topics :

  • Content Strategy & Optimization
  • Link Building
  • Keyword Research
  • Image Optimization
  • Web master tools
  • Analytics Setup & Monitoring
  • Robots.txt Optimization

Off Page SEO topics :

  • Backlink submission
  • Business listing
  • Link Building
  • Link analysis tools
  • Guest Blogging
  • Link Building Resources
  • Social Bookmarking
  • Classified ads
  • Blogging

We know that you are thinking ‘I must have knowledge about coding for this topic’ but NO... You don’t need to have any knowledge of coding for learning SEO.

Social Media Marketing

Objectives

More than half of the population of earth planet is using social media. I hope you are one of them!!
Social media plays very important role while learning digital marketing. Since every businesses has their own social media page for marketing, a digital marketer must have knowledge about ‘How to use Social Media for marketing’

Social Media Marketing Topics :

  • Facebook marketing (Paid/Organic)
  • Instagram marketing (Paid/Organic)
  • Twitter marketing (Paid/Organic)
  • Linked Marketing (Paid/Organic)
  • Hootsuite
  • YouTube Video paid marketing and YouTube SEO

Email Marketing

Objectives

Email marketing can be defined as any email communication sent to a prospective customer with the intent of converting her to a sale. But as a marketer, it’s better for you to think of email marketing as a personalized stream of communication that builds a trusting relationship between you, your brand and your contact.

Email Marketing Topics :

  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Creating a Subscriber List
  • Creating an Email Marketing Campaign
  • Sending Newsletters
  • Measuring the Results

Online Reputation Management

Objectives

ORM (Online Reputation Management) is an ongoing management factor which serves to create, promote and maintain your brand name and its good standing reputation online.

Online Reputation Management :

  • What is ORM
  • Why we need ORM
  • Case Studies of Brands
  • Commons mistakes made by the website owners
  • Impact of Negative SEO
  • What we need to do in ORM
  • Monitor the Brand Mentions on Web
  • Customer Response and Feedback
  • Protect from Fake Profiles
  • Fake and Spam Blog Profiles
  • Negative SEO Attack
  • Negative Reviews

Local SEO

Objectives

Local SEO is nothing but optimizing your website to get better rank for a local audience. Local seo is used to target audience for your business who actually located in or near the area where you have your office or shop. Local seo is used to target audience for your business who actually located in or near the area where you have your office or shop.

Local SEO Topic :

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Yelp, Yellow Pages, Just Dial, GETIT
  • Local Business Listings
  • Factors for Local Rankings

Video Optimization

Objectives

Video optimization is a set of techniques used to improve consumer viewing experience by reducing video start times, re-buffering events and video ranking on social video platforms.

Video Optimization Topics:

  • learn to create YouTube channel
  • Understanding of annotations
  • Cards
  • Navigation of YouTube channels
  • Knowledge of increase video Views
  • Increase search ranking
  • learn how to link YouTube channel to Google AdWords Account
  • Paid video ads on YouTube
  • Formats
  • Cost
  • Targeting
  • Analytics

Google Analytics

Objectives

Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph.

Google Analytics Topic:

  • Overview of Analytic
  • Signing up for Analytics
  • Installing Analytics on your site
  • Understanding dashboard elements
  • Platform components
  • Site speed
  • Search terms
  • Analyzing your content statistics
  • Tracking events
  • Demographics
  • New and returning users, bounce rate, and engagement
  • What are goals?
  • Setting up goals
  • Linking Webmaster Tools and Analytics

Google Adwords

Objectives

Google Adwords is a Google owned platform in which you can show ads on Google networks like Google search results, websites registered under Google Display Network, YouTube Video ads.
This platform also known for Search Engine Marketing (SEM).

Google Adwords Topics :

  • Keyword Research And Competitor Analysis
  • Campaign structure
  • Ad Copywriting And ad group management
  • Bid strategy and optimization
  • Ads Report analysis
  • Conversion Tracking

Keywords Research and Analysis

Objectives

In this course, you will learn how to build your own website or blog. The detail about ‘How a website or blog works in any businesses

Keywords Research and Analysis Topics:

  • Introduction to Keyword Research
  • Business analysis process
  • Practical case study
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

Google Webmaster Tools

Objectives

Google webmaster tool is a web service by Google which allows users to check indexing status and optimize visibility of their websites.

Google Webmaster Tools Topics :

  • What is GWMT
  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • Url parameters (Dynamic Sites only)

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Advance digital marketing tools that you will learn in class

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