Digital Marketing
What is Digital Marketing

Digital Marketing is a viral trend or a marketing and advertisement method that overcomes all the drawbacks of the traditional Marketing and also includes its own unique features.
It is the new way of Selling, advertising, providing services, making business, earning and all these activities are done over the Internet using web softwares and browsers unlike the old methods of business, stores, boutiques, advertisement pamphlets, etc. Digital Marketing makes web content attractive, increases audience reach, a good conversion rate, generates leads in short, it is a business booster using the current market trends over various platforms like Social Media, Google Ad words, Analytics and many more.


WHO CAN LEARN?

This module is for those who are already well defined with the Digital Marketing and its various fields.
For those who wants to get verified officially, this module suites perfect for them.
This is overlooks or a short recall and Revision with all upgraded trends and features, so is much perfect for those who has good knowledge but want to learn revise latest trends and get certified.


PROCESS

  1. The process undergoes several topics and sub topics learning with a quick overviewof Digital Marketing.
  2. At very first introduction to all topics in short and then starting with SEO, Social Media, SEM, Analytics, Ad words, E-Mail marketing will be covered.
  3. After covering every single topic practical campaigns will be made separately.


Social Media Marketing
What is Social Media Marketing

It is a way of building a brand, publishing services and products, increasing sales and driving traffic to your website.
Social Media is virtual place where a large audience’s engagement is found every day and most amazing thing is that it is growing larger every day. Now this seems to be a very perfect place for marketing.
Engaging a wide group of audience to drive actions that are relevant to your business is what done by the help of social media platforms.


WHO CAN LEARN?

This is unique course for those who has interestin Social Media and its Features.
Even this course is capable for those who are familiar of Social Media platforms, of using web browsers and also is equipped with good content creation skill to attract the attentions.
This course is for graduate or a college student, entrepreneur, owning a home business, a housewife in short for everyone.
There are no qualification requirement of this course that makes it stand unique


PROCESS

  1. Learning the importance of social media.
  2. Going through a detailed history of Social Media Marketing..
  3. Mastering all Social Media platforms.
  4. Learning content strategies and setting Social Media Marketing Goals.
  5. Describing career in Social Media Marketing.


Search Engine Optimization ( SEO )
What is Search Engine Optimization ( SEO )

Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master in many factors of SEO like keyword Analysis, On-Page SEO, Off-Page SEO, link juice, analytics, and much more.
For Us our Students is our top priority. The training programme and curriculum has designed by our experts who are expertise in Digital Marketing industry so that can the students could get familiar with industrial professionalism since the beginning of the training and till the completion of the course.


WHO CAN LEARN?

This is highly specialised course for those who intend to work with this modern digital world.
Everyone who is capable of using web browsers and a good communication skill is the most suitable for this course.
If you are a graduate or a college student, entrepreneur, owning a home business, a housewife in short for everyone.
There are no qualification requirement of this course that makes it unique.


PROCESS

  1. Understand why User Experience & User Interface matter for SEO 2020.
  2. Learn how to optimize a local business website for maximum SEO benefit.
  3. Understand why User Experience & User Interface matter for SEO 2020.
  4. Learn how to identify the most profitable keywords for local businesses.
  5. Understand how to get free traffic to your website with Local SEO.
  6. Discover how topping Google SEO and Local SEO can help to get more business.

Google Analytics & Tag Manager
Google Analytics & Tag Manager

Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph Google
Tag Manager is free software from Google that allows you to deploy various types of code (tags) to your website.Google Tag Manager also lets you test your tags to make sure they are triggered when you load the right page or click a particular button.


WHO CAN LEARN?

This module is for those who are already well defined with the Digital Marketing and its various fields. For those who wants to get verified officially, this module suites perfect for them.This is a overlooks or a short recall and Revision with all upgraded trends and features, so is much perfect for those who has good knowledge but want to learn revise latest trends and get certified.


PROCESS

  1. Course Introduction
  2. Start with a measurement plan
  3. Develop a tag implementation strategy
  4. Set up Dynamic Remarketing.



Online Digital Marketing Course in India

CONTENT & TOOLS

DIGITAL MARKETING SYLLABUS

  1. Search Engine Optimisation
  2. Word press Specialisation
  3. Search Engine Marketing
  4. Google Ad words
  5. Google Analytics
  6. Social Media Marketing
  7. E-mail Marketing
  8. All above topics in detailed practical knowledge and live demo campaigns and Certification.

DIGITAL MARKETING TOOLS

  1. Wordpress
  2. Spyfu
  3. Canva
  4. Mail chimp

SOCIAL MEDIA SYLLABUS

  1. Importance of Social Media
  2. Goals and Strategies
  3. Audience targeting techniques
  4. Content Creation and Publishing
  5. Social Bookmarking Sites
  6. Blogging and EBook
  7. All above topics in detailed practical knowledge and live demo campaigns and Certification.

SOCIAL MEDIA TOOLS

  1. Facebook ads,
  2. Buffer,
  3. All Social Platforms
  4. Insight.

Search Engine Optimization SYLLABUS

  1. Content Strategy & Optimization
  2. Link Building
  3. Keyword Research
  4. Image Optimization
  5. Web master tools
  6. Analytics Setup & Monitoring
  7. Robots.txt Optimization
  8. Blogging
  9. Social Bookmarking

SEO TOOLS

  1. Moz
  2. Semrush
  3. Google Analytics
  4. Hubspot
  5. Ahrefs

Google Analytics & Tag Manager

  1. Overview of Analytic
  2. Installing Analytics on your site
  3. Understanding dashboard elements
  4. Analyzing your content statistics
  5. Tracking events
  6. New and returning users, bounce rate, and engagement
  7. AdWords Conversion Tracking Tags
  8. Google Analytics Tracking Code.